To perpetuate or elevate the status of a
person, concept, ideal, organization or the like. Etymology stems from a Middle-English amalgamation of
Latin 'pro-' (for) and Middle English 'motan' (allow,
must). To offer support for allowance to continue is to promote. The opposite of condemn and dissent.
Roberto wasn't aware that his
mass-murder killing spree promoted strong
Republican values until
Rush Limbaugh offered him a co-hosting role on his talk show.