In law, it means making untrue statements for the purpose of obtaining money or property. It is a form of theft.
But it could also be a false representation of fact or circumstance; misleading; lying.
Disney should be charged with false pretense for making little boys and girls believe that life always has a happy ending, for making boys and girls believe that a bully will always get what they deserve, and for making little girls believe that there is a prince charming out there waiting to sweep them off their feet. This misrepresentation of life that Disney gives leads to their money gain.
Becoming defensive about something that hasn't even happened yet, and probably never will.
I had been angry and prefensive all day because I new my boss was going to fire me and I had everything I was going to say loaded and ready...then he asked me in his office and I was like "here we go" ... then he told me he wanted me to plan the Christmas party.