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Purity Spiral

A social ratchet effect within a community. A process of moral outbidding, unchecked, which corrodes the group from within, rewarding those who put themselves at the extremes, and punishing nuance relentlessly.

Not to be confused with 'virtue signalling', 'woke culture', or 'online mobs'.

A purity spiral can contain all of these things, but it is defined by the fact that it takes place in a defined community or society, where being purer-than-thou is always being rewarded, and holding a divergent, 'less pure' opinion is normally punished, a dynamic which leads to an inevitable escalation as only the most extreme can 'win'.

Could be anything, from Mao's Red Guard, to Neo-Nazis, to The Crucible, to Instagram knitting.
After Louise denounced Nike as bourgeois, the village fell into a purity spiral where first Nikes, then all sneakers, then all shoes, and later, socks, were burnt on a pyre by the villagers.

Foot amputations followed in the Spring.
Purity Spiral by pizzleswizzle January 30, 2020
Related Words

popity paunch 

Big belly fat bastard with a huge gut like an upside down wok under your shirt
Lady 1 : wow dave has really let himself go these days his belly is mega huge he looks like he's 9 months pregnant

Lady 2: correct I knew him when he had a six pack now he has a right popity paunch on him
Lady 1: Most of his time is spent pulling his pants over that fat gut of his
Lady 2 : that popity paunch is a proper ladykiller lol
Lady 1: Aye fatty pants should go on a diet as soon as

pull a porty 

to exclude somone in a mean way and make them cry
I just noticed my "friends" pull a porty on me

rice purity test 

the rice purity test is a purity test from rice university (no shit) that gives you a purity score with 0 being least pure and 100 being most pure
"ah, no shit that jenny is a 32 on the rice purity test!"

purity ball 

a creepy, covertly incestuous ritual in which a girl "gives" her virginity to her father who will "give" it to her husband on her wedding day. inherently misogynist, since no one seems to care about what boys do with their dingalings. usually put on by evangelical fundie Christian dads who "date" their daughters, exhibit lots of family love, and have an unhealthy interest in their daughters' sexuality.
Did you see the Glamour article on incest-fest... er, I mean, purity balls?
purity ball by Heina January 7, 2009
Purity is a unique, down-to-earth, sweet, bubbly, and beautiful girl with a lot of depth to her personality. She is drawn to nature and loves doing outdoor activities. Guys who truly get to know this girl will fall in love with her; and hard.
Purity is the coolest person I know.
Purity by sunflowergirl27 May 23, 2018
More from Urban Dictionary
anyone who succeeds in disgracing/over indulging themselves in the throws of clubland
28 hours and 4 clubs later, gurning for england but still refusing to go home - a total wrongun!!
wrongun by bevvers March 21, 2007
Word of the Day on October 8, 2026

square grouper

Nickname given to bales of marijuana thrown overboard or out of airplanes. Origin is reportedly from members of the US Coast Guard in the area of Southern Florida.
"Base we've got some square groupers floating outside of Miami harbor."
square grouper by slipsheet November 6, 2004
Word of the Day on October 7, 2026
A girl who does ballet and only talks about ballet. Her schedule is filled with dance classes which does not allow her to do any other activity.
"Hey, do you know that girl Sally?"

"Yeah, she's kind of annoying. All she ever talks about it ballet."

"Wow, what a Bunhead."

"Hey Sally, you want to hang out this weekend?"
"I can't, I have dance."
"You're such a Bunhead."

"Yeah... I know."
Bunhead by Jen00 October 24, 2014
Word of the Day on October 6, 2026

trucker's tan 

A sunburn or suntan focused on the left arm. It is caused by the left side of the body being the only half that gets exposed to sunlight while driving. Presumably, it would be located on the right side of the body in countries where they drive on the left side of the road.
I had a trucker's tan after driving for 10 straight hours on a sunny day.
Word of the Day on October 5, 2026
The phenomenon where adults salivate at children's toys
Every time I walk into the toy aisle, I catch myself kidulting over the latest action figures and LEGO sets!
kidulting by Emotional Cruiser October 12, 2025
Word of the Day on October 4, 2026
British slang for a scientist or technical expert, esp . when the speaker is not certain of the expert’s specific field of study. Not necessarily derogatory, but typically used by persons without a technical background. In the US, the equivalent would be “egghead”, “squint”, or “geek.”

Origin of the word is unknown. Started sometime in World War 2. Given the typical evolution of British slang, could easily have started because what these experts did was confusing or “baffling” to the common person.
According to the boffins downstairs, the murderer used a serrated blade.
Boffin by Agnon February 11, 2023
Word of the Day on October 3, 2026
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