"He wet himself in the middle of school and there was no way of hiding it - oh God, the permashame!"
"He dropped the ball in extra time and cost his team the grand final - instant permashame! He'll have to win them another three grand finals to get away from that."
"Dave's permashamed now, ever since he left his lapel mic on while poopsterbating. Not even his Grandma makes eye contact with him now."