Making up new definitions for existing words like racism in an attempt to make racist comments look less racist. For example, when former Alabama Governor George Wallace said "A racist is one who despises someone because of his color, and an Alabama segregationist is one who conscientiously believes that it is in the best interest of Negro and white to have a separate education and social order... An Alabama segregationist is not a racist" he was mulbranding.
Verb: to go on a manventure while longboarding, skateboarding, snowboarding, etc. Men manboard to find inner peace with themselves and nature, and to grow closer to their fellow man. Two or more men necessary to be considered "manboarding." No women allowed.