mulbranding

Making up new definitions for existing words like racism in an attempt to make racist comments look less racist. For example, when former Alabama Governor George Wallace said "A racist is one who despises someone because of his color, and an Alabama segregationist is one who conscientiously believes that it is in the best interest of Negro and white to have a separate education and social order... An Alabama segregationist is not a racist" he was mulbranding.

In a sentence "Man that guy from the Westboro Baptist church is always lying about things and mulbranding just like the kkk."

mulbranding by Notintoracism September 14, 2014

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Manbranding

When a Man acts in a way that improves his masculinity in the eyes of others.

Greg opened a beer bottle with his belly button the other day. Yeah he was Manbranding.

Manbranding by CMC Dir October 31, 2014

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Related Words

mulbranding • Manbranding

Grindset

The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.

“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”

Grindset by Omega-Male May 22, 2026

Word of the Day on May 23, 2026

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jerb

well known from south park
rednecks get angrry that future folk took there jobs so they yell
They took ouare jerbs!

Them future folk took ouare jerbs!

jerb by Jimberley Kim April 7, 2005

Word of the Day on May 22, 2026

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Cheeks

An Irish phrase meaning shit, derived from ass
(Not to be confused with the literal description of one's buttocks)

"Did you hear the song Aylek$ dropped?"
"Hardly. Her music is absolute cheeks."

"My boyfriend say LaFlame is cheeks."
"Tell your boyfriend I said it's his mixtape that's cheeks."

Cheeks by thecartisan April 26, 2020

Word of the Day on May 21, 2026

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sans sheriff

Lawless use of fonts or typography, with no regard to aesthetics or legibility

I'm putting this CV straight in the bin. Written totally sans sheriff.

sans sheriff by Jamarley July 3, 2019

Word of the Day on May 20, 2026

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Breadhead

Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".

A breadhead is like a crackhead, but for money instead of crack.

Breadhead by 🅱️ U S 3 4 8 March 30, 2022

Word of the Day on May 19, 2026

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