The substitution of trademarked product names with fake or phony product names in order to avoid the payment of licensing or advertising fees.
Product displacement is frequently used in the television and movie industries in the 21st Century as a means of representing a certain product without using the exact name to avoid any potential legal costs to the producers of the programs.
P1: The disease is incurable.
P2: Well not entirely... DISLASHMOOFED!!!
Patient: *cured**finds meaning of life*
Patient: *becomes immortal**travels time*