A number of tiny, scattered references that indirectly add up to create a trending idea or belief of something.
Though the marketers never made the claim directly, through the persistent conflurping about the product, both online and elsewhere, the public began to associate its use with a variety of health benefits.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".