This is quite old slang but still used occasionally in the South-West of England. It derives from cloths or clothes and refers to a woman’s knickers, drawers or panties. It is quite disparaging and is used to described undergarments of the baggy Bridget Jones type or things so foul, tattered and disgusting that they should be classified as a health hazard
by AKACroatalin March 21, 2019

Possibly deriving from cloths or clothes, clouts refer to a woman's pants, knickers or undergarments, particularly the baggy Bridget Jones type.
by Croatalin October 28, 2013

by Idoitfortheclout September 9, 2018

by CLOUTGANGG September 6, 2017

wanting attention on social media
by ugli piece of poop January 15, 2018

A marketing agency measures the cloutness of content creators to see how much influence they have on social media.
by Joswin April 6, 2017
