Where advertising and entertainment converge, Advertainment creates a lasting memory in the minds of viewers by engaging them through visual storytelling. Advertainment is a shift away from product-centric messaging and has become the most powerful strategy for marketers to create an authentic emotional connection with their brand.
Branded content or brand clips, commercials vignettes that are packaged like mini-movies and barely mention the advertiser’s name.
Brian Dnazis, Chief Revenue Officer at Virool was quoted saying "This is the year of advertainment!" More and more advertisers are shifting towards creatingentertaining and meaningful advertainment rather than 15 - 30 second infomercials.
An article or editorial that has been written for the purpose of promoting a product or service. The word itself is a combination of "advertisement" and "editorial." Often the piece will avoid a tone with overt bias.
I had read a whole page about vitamins in the news magazine before realizing the story was just an advertorial.
A permanently inked tattoo located on any part of the body that expresses a logo, tagline, or otherwise brand-defining mark of any private or public corporation or organization.