The study of drastically inflating the price of goods by slapping a brand-
name tag or trademark on certin items. expecially studied by the scientist at
gap instead of improving their product.
Joe strutted into the
party in his new expensive gap accessories not knowing he paid $200 bucks to look
like a hobbo... and now is
one.
...just another victem of gapology, help now, it's a decision you will never regret...