A notion used by/for the lead character Ashley 'Ash' J. Williams in the cult classic film "Evil-dead". It basically means "Kneel before the overlord(designating thyself)". But can also be used as a cheer in favour of something one supports
I walked to Burger King. Then I walked back home from Burger King. Usually used as a defense in intense or important political debate or discussion. The lyrics are truly life changing.