The term was coined by Unboxd - a media company that works to re-associate beauty and intelligence. They use the term 'STEMfluencer' to define an individual in STEM that trying to positively influence the perception of STEM in the media.
Subfluencers are a squad of special individuals (entrepreneuers, small business owners, artists, photographers) that travel around New York City and other urban areas, usually by subway, looking to bring network connectivity to everyone in their vicinity.
May I have an order of regular degular buttermilk pancakes? Without all the added jazz? Hold the blueberry smiley face, strawberry glaze, chocolate chips and whipped cream.