A term mainly known to be created by Vince McMahon, the owner of the WWF (World Wrestling Federation), was a marketing tactic in order to attract advertisers. The company would later change the
name of the company, calling it the WWE (World Wrestling Entertainment) after losing a court
case battle with the World Wildlife Fund, signifying what the product truly was. Some
may say that it was a way for
Vince to evade legitimate sport fees, dubbing his product as entertainment rather than an actual sport.
Vince McMahon: You know, I'm getting really tired of paying these sport fees across the country.
Bruce Prichard: I hear you,
Vince.
Vince McMahon: It's not even an actual competitive sport, Bruce. We literally fix who the
winner is for fuck sake.
Bruce Prichard: I mean, you make a point.
Vince McMahon: I got an idea, Bruce!
Bruce Prichard: What, what is it
Vince?
Vince McMahon: Fuck all the paying sport fees shit. I know a way we can save money while making more of it.
Bruce Prichard: What do you have in mind,
Vince?
Vince McMahon: Bruce, we are SPORTS ENTERTAINMENT.
Bruce Prichard: Sports entertainment?
Vince McMahon: Yes, sports entertainment.
Bruce Prichard: What in the blue hell is that?
Vince McMahon: My
fucking money scheme, that's what it is.
