A phrase stated after
something/someone has been easily fooled or lured in. It has its roots in
fishing lingo, referring to a fish having fallen for the bait easily; swallowing the hook, the
fishing line, and the sinker along with it.
I jus' put out a sign this mornin' readin', '
BABY HOGGS 4 SALE CHEEP. CAWT
WILD YESTIDDY'. Boy, I ain't neva' seen so many folks come runnin' to the ranch! Leetle did they know I breed them hawgs muhself. Tee hee! Hook,
line and sinker! Haw haw!