The selective promotion of a user on a web platform without the public being aware of it. It takes the form of unrestrained, covert, and artificial advancement of an individual over others in order to give them an unfair advantage. It involves advancing posts, profiles, opinions, videos, streams and other content from that individual to much larger than
average and underinformed audiences without their knowledge or
consent. It's harmful in that it's underhanded, subversive, manipulative and diverts public
opinion from truths.