sentrification

This is the process of installing extra security or adding even more protection to something which has multiple layers of security already. This also means that it will suffer from the unwanted side effect of attracting even more attention to itself from thieves/hackers/invaders etc. because it will prove to them that this is an even more valuable target than once thought.

"We have analysed your existing security configuration for this location and we are recommending that as the locals are very inept at breaking into sites it would only cause sentrification of the site, attracting even more attention..

sentrification by Hi-so-no-no May 14, 2020

ventrification 

The act of developing a idea or concept into a successful business/product venture.

That start up went through the ventrification process.
This product was developed then manufactured using ventrification process.

ventrification by kyleproductdesign June 25, 2018

Gentrification 

When "urban renewal" of lower class neighbourhoods with condos attracts yuppie tenants, driving up rents and driving out long time, lower income residents. It often begins with influxes of local artists looking for a cheap place to live, giving the neighbourhood a bohemian flair. This hip reputation attracts yuppies who want to live in such an atmosphere, driving out the lower income artists and lower income residents, often ethnic/racial minorities, changing the social character of the neighbourhood.

It also involves the "yuppification" of local businesses; shops catering to yuppie tastes like sushi resaturants, Starbucks, etc... come to replace local businesses displaced by higher rents.

The term was coined by sociologist Ruth Glass, who is quoted below.

"One by one, many of the working class quarters of London have been invaded by the middle-classes—upper and lower. Shabby, modest mews and cottages—two rooms up and two down—have been taken over, when their leases have expired, and have become elegant, expensive residences .... Once this process of 'gentrification' starts in a district it goes on rapidly until all or most of the original working-class occupiers are displaced and the whole social character of the district is changed."
-Ruth Glass (1964)

Gentrification by Black_Lotus June 20, 2006

Gentrification 

When a bunch of white people move to the ghetto and open up a bunch of cup cake shops

The lower east side has undergone gentrification by homos and hipsters

Gentrification by tucan121 February 9, 2012

gentrification 

When uppity white people move into a ghetto and take over the real estate, which fucks over the current residents. Usually followed by the opening of a shit ton of Starbucks, Nordstroms, and Whole Foods.

Uppity white mom: excuse me, where can I find kale and quinoa around here?
local resident: fuck, this gentrification shit needs to stop

gentrification by aintnostoppingmenow November 17, 2014

Gentrification 

When you buy a house that hasn’t been painted in 30 years and finally put some paint on that thing.

All these yuppies are contributing to gentrification in my neighborhood with their mid-century gray tones and turquoise accents.

Gentrification by Trololol trolololol October 13, 2018

zentrification 

An occurrence wherein rich white people buy property and create yoga studios in depressed urban neighborhoods.

Man, ever since all this zentrification took over our community, I can't leave the house without bumping into a yogi.

You're studying at Inner Fire? That's cool. I've been going to Fire Inside. Don't you just love all this zentrification? Namaste!

zentrification by handsomejake July 25, 2017