zentrification

An occurrence wherein rich white people buy property and create yoga studios in depressed urban neighborhoods.

Man, ever since all this zentrification took over our community, I can't leave the house without bumping into a yogi.

You're studying at Inner Fire? That's cool. I've been going to Fire Inside. Don't you just love all this zentrification? Namaste!

by handsomejake July 25, 2017

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zentrification

to gentrify in a way that appears to be progressive or accepting/understanding on the surface of what that is/represents but in a way that strips something of original meaning and or value, most commonly with young white gen-z misusing AAVE

Petoonia: okayyy clock it it's giving start diggin in yo butt twin

Acelyn: classic zentrification sentence right there, thank you, stand-in dumb bitch for a real person I was roommates with

Petoonia: periot hunty, and that's on fleek

by strawberrypunkcake January 27, 2026

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ventrification

The act of developing a idea or concept into a successful business/product venture.

That start up went through the ventrification process.
This product was developed then manufactured using ventrification process.

by kyleproductdesign June 25, 2018

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Gentrification

When "urban renewal" of lower class neighbourhoods with condos attracts yuppie tenants, driving up rents and driving out long time, lower income residents. It often begins with influxes of local artists looking for a cheap place to live, giving the neighbourhood a bohemian flair. This hip reputation attracts yuppies who want to live in such an atmosphere, driving out the lower income artists and lower income residents, often ethnic/racial minorities, changing the social character of the neighbourhood.

It also involves the "yuppification" of local businesses; shops catering to yuppie tastes like sushi resaturants, Starbucks, etc... come to replace local businesses displaced by higher rents.

The term was coined by sociologist Ruth Glass, who is quoted below.

"One by one, many of the working class quarters of London have been invaded by the middle-classes—upper and lower. Shabby, modest mews and cottages—two rooms up and two down—have been taken over, when their leases have expired, and have become elegant, expensive residences .... Once this process of 'gentrification' starts in a district it goes on rapidly until all or most of the original working-class occupiers are displaced and the whole social character of the district is changed."
-Ruth Glass (1964)

by Black_Lotus June 20, 2006

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