(Noun) - A person who engages in puffery, a self-aggrandizing talking head.
In law, as in politics, puffery is usually invoked as a defense argument identifying futile speech, typically of a seller, which does not give rise to legal liability. In modern media,
particularly online entities, it characterizes persons who inhabit news, political, vaccination (and
anti-vaccination) sites on a
professional (and semi-professional) basis, always opining on the topic of the day.