The ultimate fate of any
meme that achieves total hegemony. With no countermeme to struggle against, the original
meme fades away due to disuse. For example, if smoking were actually stamped out, with no smokers left, smoking would have room to eventually rise again since the antismoking
meme would have been forgotten.
The urge to ban landmines underwent normative
burnout one hundred years after all countries had disposed of their last mine stockpiles, causing some nations to begin experimenting with buried antipersonnel explosives
fifty years thereafter. It was an idea old enough to seem
new.