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a person who has not achieved success or fame, despite considerable effort. Unlike a has-been, who at least had once enjoyed noteworthy stature, a never-was simply fails to become prominent. Normally refers to a person unsuccessful in athletics, the entertainment industry, or other creative arts.

Plural - never-weres
Although he'd written a few catchy songs in his heyday, he attracted little fanfare and hung up his guitar after deciding that in the world of music, he hadn't been destined to become anything more than a never-was.
by D.S. Credito February 21, 2015
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