The act of creating a word in casual conversation for the purpose of communication when the TRUE word is not known. This is usually done by accident and the created word must sound similar to the
real word. Example
real word: to WHITTLE a piece of wood. mikeism: to WINDLE a piece of wood. A true MIKEISM, when called out or corrected, will be staunchly defended, usually ending with the
person correcting the word leaving the conversation doubting their own understanding of the English language
In the staff meeting
today, Mike apprived (approved) the
media budget for the client. You got that word wrong, man, you need to check your mikeism before sending that email to the vendor .