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ethemography 

noun

ethemography studies the changes within societies adherence to religious dogma.
ethemography, social study, behavior study, social engineering, ideology, Daryavesh Rothmensch,
ethemography by Baron Neville November 30, 2017
Words you can keep

Ethnography of Scientific Consensus

An ethnographic approach that studies how scientific consensus is achieved through face-to-face meetings, conferences, workshops, and informal conversations. It examines the social micro-dynamics of consensus-building: who speaks, who is silenced, how disagreements are resolved, how consensus statements are worded, and what gets left out. It reveals that consensus is not a mechanical aggregation of votes but a negotiated performance—including compromises, strategic omissions, and power plays. It is often used to study IPCC reports, clinical guideline committees, and controversial research areas.
Ethnography of Scientific Consensus Example: “The ethnography of the IPCC consensus process revealed that the final ‘95% certainty’ wording was a compromise between scientists wanting 99% and negotiators fearing policy paralysis—consensus as social artifact, not pure evidence.”

Ethnography of Science Communication

An ethnographic study of the practices, actors, and audiences involved in communicating science. It observes science communicators (journalists, social media influencers, museum educators), their institutional contexts (newsrooms, PR offices), and their interactions with publics. It also studies how audiences interpret, ignore, or resist scientific messages, and how trust and credibility are negotiated. Unlike surveys (which measure outcomes), ethnography captures the messy, real-time dynamics of communication—the jokes, the misunderstandings, the moments of genuine connection or alienation. It often reveals how science communication reproduces social hierarchies (e.g., who gets asked to speak, whose questions are taken seriously).
Ethnography of Science Communication Example: “The ethnography of a science museum exhibit showed that visitors from working-class backgrounds felt excluded not because they didn’t understand the facts, but because the museum’s tone assumed a middle-class comfort with abstract inquiry—a social barrier, not a cognitive one.”

Ethnography of the Scientific Community

A qualitative research method and subfield that immerses the researcher in a scientific community to observe its daily practices, rituals, hierarchies, and informal norms. Ethnographers of science do fieldwork: they attend lab meetings, observe bench work, interview scientists, and analyze how knowledge is actually made—not how textbooks say it should be made. Influenced by Latour and Woolgar’s Laboratory Life, it reveals that science is not a logical algorithm but a social craft, with tacit knowledge, emotional labor, status games, and equipment breakdowns. It also studies how scientists negotiate what counts as a “fact” through inscription devices, persuasion, and network building.
Ethnography of the Scientific Community Example: “The ethnography of a molecular biology lab showed that ‘significant’ results were often those that confirmed the PI’s pet theory—not because of fraud, but because of subtle pressure in data interpretation. The community’s social dynamics shaped what became publishable.”

Ethnography of Critical Thinking

A qualitative research method that immerses the researcher in settings where critical thinking is practiced—classrooms, boardrooms, science labs, online forums—to observe how people actually reason, question, and evaluate evidence in real time. It captures the tacit norms, informal rituals, and social dynamics that textbooks ignore. Ethnography of critical thinking reveals that what is called “critical thinking” often involves social positioning (e.g., who gets to challenge whom), emotional regulation, and performance of skepticism. It provides rich, contextual accounts that supplement abstract models.
Ethnography of Critical Thinking Example: “The ethnography of a medical ethics committee showed that ‘critical thinking’ wasn’t just about weighing evidence—it was about who spoke first, who was seated at the head, and who could interrupt without penalty. Rationality was performed, not just computed.”

Ethnography of the Scientific Method

A qualitative research approach that uses participant observation, interviews, and field notes to study how scientists enact the scientific method in their daily work. Ethnographers of science embed themselves in laboratories, field stations, or research teams to observe the informal practices, tacit knowledge, and social negotiations that standard method descriptions omit. They study how instruments are built, how data are cleaned and interpreted, how disputes are resolved, and how “following the method” is actually a matter of skillful improvisation. This approach reveals the messy, human reality behind the polished image of scientific rationality.
Ethnography of the Scientific Method Example: “The ethnography of a molecular biology lab showed that the ‘protocol’ was often a post‑hoc rationalization of what had actually been a series of trial‑and‑error adjustments. The real method was tacit, embodied, and learned through apprenticeship, not from a manual.”

Ethnography of Thought

A qualitative research method that immerses the researcher in a community to study how people think in natural settings—not in labs or surveys. Ethnographers of thought observe how reasoning, decision‑making, and problem‑solving are embedded in cultural practices, rituals, and tools. They study how different groups develop distinct “thought styles” (e.g., scientific vs. indigenous, bureaucratic vs. informal). Unlike cognitive anthropology (which often uses experiments), ethnography of thought prioritizes thick description and participant observation. It reveals that thinking is not just a private mental act but a public, social, and material practice.
Ethnography of Thought Example: “The ethnography of thought in a fishing community showed that navigational reasoning was not abstract calculation but embodied, situated in landmarks, tides, and shared stories. Thinking was distributed across people and environment.”
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