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Drink it Down 

When finding oneself in an embarrasing situation one then grabs their drink (preferably alcoholic) and exclaims "Drink it Down Drink it Down" and then procedes to down their drink. By the time the drink is finished the embarrassing situation has passed and everyone is happy.
El(saying really loudly):"Hey Aoife isn't that that Bill lad that you said was crap in bed?!"

Aoife:"I can't believe you just said that"

El:"Drink it Down Drink it Down" and drinks her drink.

Aoife:"So anyway I says to Mavis I says..." and changes the conversation.
Drink it Down by SmellyElly May 9, 2008
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If it's brown, drink it down; if it's black, send it back.

A cautionary guide to the water of Springfield USA wherein residents such as the Simpson family reside.
Billy Corgan: Hey, Homer, looks like our next stop is your hometown, Springfield.
D'Arcy: Is it true that we have to bring our own water?
Homer: We got a little rule back home: if it's brown, drink it down; if it's black, send it back.