When you tell a huge
lie to
get ahead in the world, gather street cred or to gain advantage with the ladies. Based on the realization that
NBC's anchorman has been less than truthful in some of his reporting.
Bro #1: Dude, I finally got Missy to go
home with me, it was
awesome.
Bro #2: Fuck you, no WAY, she turned you down at least
eleven times.
Bro #1: I know, I had to totally use the Brian Williams to get in her pants.
Bro #2: Dude you are the master.