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To walk through life with an outward appearance of one image but to live internally as a completely different person.

To judge others when you do not look at yourself and your mistakes.
"I thought Tom was a different person when we met him. He was so nice and seemed to care, but now he is a total cold and calloused a-hole"

"yeah, we all thought that but I guess he has been Swaffordized"
by Psibri January 12, 2011
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