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Often used sarcastically, with the implication that something may not happen as "soon" as suggested.

Commonly used by video game manufacturers when announcing something that is in the works that may not yet have a predicted release time frame.
The newest update for -insert video game series here- will be released soon™.
soon™ by Audrec January 24, 2017
Related Words
a moment between the next minute and the heat death of the universe.
The game will be released Soon™.
Soon™ by FullWaistcoat June 20, 2021
Describes something that we are told is coming soon (game updates, TV shows, etc.) but we have heard it enough times to know better. Whoever is saying x event will occur soon is considered to own the trademark on the word because they have used it so many times.

See soon (tm)
We're adding new stuff to the website Soon™

Like what?

Idk, but we're doing it Soon™
soon™ by Extatic March 15, 2016
When this phrase is used, you might as well forget the project. This phrase is used if the project your in is having some "delays" and will " open up real soon! "

if the owner of the game ever says this, its gonna take another 2 years to open. Promise. Maybe.
It's been two years, Isaac. give us games.

Isaac : soonTM

BUT ISAAC
soonTM by howHorrifying June 7, 2018
"It could happen really soon or perhaps far off, Definitely not forgotten, Maybe a long while away, But certainly immediately, Not right now though but later, Not too much later but maybe."
Soon™ by Naigaru November 17, 2017
The zenyte release date.
Superman: Dude, they finally announced the Zenyte release date
Jedzio: OMG, when is it?
Noele: soon™
soon™ by Noele111 February 5, 2019