Social profit 

The obtainment of value derived from social interactions and activities.

Jennifer Lawrence spending time with sick children at the hospital is socially profitable because it makes the kids feel happiness and love.

It was socially profitable for Jeff to signup for meetup because he needed to meet new people.

Since Sarah didn't drink alcohol there was no social profit in going to the bar last night.

Law enforcement respecting the privacy of citizens is socially profitable because it builds public trust.

Social profit by Ontological June 23, 2018

Social Profiling 

Discriminating someone purely based on their economic background.

A form of racism consisting of the (alleged) policy of policemen who stop and search vehicles driven by persons belonging to particular social groups.

The Doorman at the club was social profiling the crowd. After he eyed my outfit, I knew I wasn't geeting in.

Social Profiling by Tina-Louise Eckert January 17, 2008