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The Smalley effect 

When your podcast loses thousands of subscribers, so you jump to YouTube but only end up with a couple dozen stragglers.
David Smalley's Dogma Debate podcast jumped the shark, so he thought he'd try his hand at YouTube. Now his audience is tiny. What an armature! That's The Smalley effect in action.
The Smalley effect by mmillennial February 25, 2018

smallerize 

We need to smallerize these dohickys to fit them into the breadbox.
smallerize by seanaty October 12, 2008

Smallered 

Wow, that number was smallered.
Smallered by Tyce(BigMan) October 19, 2022

Hey, look! It's like a cock but smaller 

Without a doubt, the most hilarious thing a man can shout from a bathroom stall in a crowded public restroom. "Eye's front and center gentlemen, unless you suspect (for obvious reasons) that the comment is directed towards you".
I was taking a shit in the corner stall of a nearly-packed restroom after the Concert. I could see there was no one in the stall to my left, so I shouted "Hey, look! It's like a cock but smaller". Suddenly, you entire restroom fell silent, and I had to stay in the stall until I could exit with a straight face.

smaller creators 

Multi-million or -billion dollar corporations and celebrities. Not ordinary people.
From @TeamYouTube on Twitter:

"To reduce targeted dislike attacks & their impact on creators (esp on smaller creators), you’ll no longer see a public dislike count on YouTube starting today (the dislike button is staying)."

R.I.P. YouTube Dislike Button (2010-2021)
smaller creators by kjoshua November 10, 2021

The Stuart Smalley Generation 

aka "Millennial Generation", aka "Entitlement Generation". Currently self described "Greatest Generation"'; Those born between 1982 and 1992 with an "entitlement" attitude. In reference to the Saturday Night Live character "Stuart Smalley" as performed by Al Franken.
"The Stuart Smalley Generation" "I'm good enough, I'm smart enough and dog gone it, people like me!" -- Stuart Smalley, SNL (Al Franken) Tag Line