A word that can be added before any noun. denotes cheapness or bad craftsmanship attempting to be comparable with something good. comes from the bulk soda brand "simply cola".
adv.
1. In a way that eschews completely the presence of complicated, complex or otherwise Byzantine factors. "It was done simply."
2. This definition only occurs when the adverb applies to the passive verb 'is'. It appears to be a simple emphasis, most likely uttered whilst sipping tea and/or being a ponce. "That is simply awful."