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When an artist or author insults a minority purposefully in order to draw attention to his work. Must result in a death threat.

Refers to the author Salman Rushdie whose book The Satanic Verses caused a fatwah to be ordered on him by Muslim clerics. This garnered him huge attention and infamy, thereby unintentionally upping his celebrity and attention to the book.
South African artist Brett Murray totally rushdied his latest exhibition by painting a penis on a picture of South African president Jacob Zuma.
by DanniDiana May 25, 2012
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