The act of altering one's appearance in order to become more attractive. Can be 'soft' (meaning more normalized, less-invasive, and
non-permanent methods of improvement, such as getting a haircut, going on a diet, or wearing makeup) or 'hard' (more intense methods such as plastic and cosmetic surgery and steroids). The term is
popular amongst incels and femcels but the majority of
people on the planet participate in looksmaxxing in some way or another.