Hype Cast 

Also: Hype Casting
When an influencer, actor, or actress is cast in a role regardless of whether or not they're right for the role instead based on their trending status.

i.e. Pedro Pascal, Timothy Chalamet, and Zendaya were cast in the majority of blockbuster films in the early 2020s based on their ability to attract audiences and box office revenue regardless of their suitability for the role, or in some instances their talent.

Unlike Type Casting where an actor is reliably cast in a particular role.
i.e. the Action Hero is played by Jason Statham, regardless of the film

I wish they would put more effort into casting now a days it seems they just want to put the most Instagram, and Tiktok famous people in movies man, it sucks. Hype Casting totally ruins movies, cast people who can actually act!

Hype Cast by FajitaCarnita December 15, 2024

hypecast

A portmanteau of hype and typecast, hypecasting is where a company adopts a popular song as a theme song for its commercials, running them for so long a period of time or so frequently that whenever one hears the song, one cannot help but think of the company who co-opted it. Often the corporation will take a specific line of the song and focus on that section of the song to the exclusion of the rest of its lyrics, effectively "typecasting" the song as the theme song of said company, overruling the song's original message.

Bob Seger's song "Like a Rock" got hypecast by Chevrolet.

hypecast by MatthiasFW July 29, 2007

hypecaster 

A live commentator of competitive video games aka eSports. Blends Hip Hop, Word Play, Punch Lines, and a ton of excitement during an eSports match such as Call of Duty.

That Call of Duty match was awesome and those hypecasters turned up with all that hype with their commentary.

hypecaster by Young Guru the Don June 29, 2015