exploiting a person's death for a self-serving purpose, such as propagating a political agenda, raising money, or garnering attention and social capital.
Nikki: I know Lily just died, and I barely knew her, but she was a part of #PoliticalMovement
Max: Quit fucking gravestanding, Nikki, the body isn't even cold yet.
Unlike grandstanding, brandstanding is when you take a stand for your brand in a way that is YOU, with your style, accomplished in a way that is both articulate and promotional without being over-the-top.
Kevin used to soundlike he was an arrogant guy trying to push his product but now, because he shows us what the product is about and how it helps us, it is definitely elevated to brandstanding for all the right reasons.