Google Play Store Optimization - a mobile branch of SEO (Search Engine Optimization) related specifically to Google product on Android devices. The equivelant for Apple's IOS devices is ASO (App Store Optimization). The term was first labeled by renown philosopher J. Oak Klein Ernhast in 2007* and later on reiterated by philantropist M. Haestrup in 2022.
In order to increase traffic on Android devices we need to work on our Google Play Store Optimization (GPSO).
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