When you cc all your friends on an email asking a
simple question in the subject
line and it sets off a mass of
useless comments and comments on comments ad infinitum of no use in answering the question.
I asked Google "What does it mean to be an American" and Google's number one answer was an essay by a
10-year-old who doesn't know anything about citizenship and perhaps couldn't find the USA is on the globe, all because somebody who ran a contest for
kids hired an SEO expert. So I sent an email to all my friends "How do we get Google to do its fucking job?" and that set off a chit-
chat-
storm, but nobody had a fucking idea of how to get Google to do its fucking job.