I asked Google "What does it mean to be an American" and Google's
number one answer was an essay by a 10-year-old who doesn't know anything about citizenship and perhaps couldn't find the USA is on the globe, all because somebody who ran a contest for kids hired an SEO expert. So I sent an email to all my friends "How do we get Google to do its
fucking job?" and that set off a chit-chat-storm, but nobody had a fucking idea of how to get Google to do its
fucking job.