A portmanteau of "bro" and "oligarch". A broligarch refers to an ultra-wealthy man who uses his fortune and status to sway
government policies, political agendas, and cultural narratives.
Broligarchs are often characterized by their bro culture and sneakers-with-suits vibes. Despite their laid-back image, they operate as political kingmakers, funding campaigns, lobbying, and shaping laws that align with their own interests. One
minute they're posting memes, the next they're deciding
tax policy.
In many parts of the world this would be considered corruption. In the
US? It's just business as usual.
Ever since Elon Musk started throwing cash at Trump, he’s become the textbook definition of a broligarch — even scoring his own
fake-ish
government department to play with, while his companies are raking in billions in taxpayer
money.