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Anti-consumerism 

A counterculture/counterideology that opposes lavish consumerism. The ideas of anti-consumerism are mostly adopted by two seperate schools of thought: environmentalists and critical theorists.
Anti-consumerism implies being against the increasing development of shopping centers, shopping holidays such as black friday, and other forms of mindless capitalistic entertainment.
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Anti-consumerism 

The action that businesses usually perform when greed takes over. Generally, they release products with the interest of themselves: the producers, rather than the interest of buyers: the consumers. This includes selling/reselling things at prices higher than their normal rates and previous rates, making items a limited quantity to increase the demand, and presenting, or adding unnecessary adjustments in order to boost advertisement.
"Nintendo's Loftwing Amiibo is one of the most Anti-Consumerism moves the company made. They proved that they only cared about puncturing a hole in your pocket."

anti-consumerism 

the act of disagreeing with popular opinion, on the basis that it provides a stance away from generated hype
You are too blinded by being anti-consumer that u fail to see how good Blink 182 is
anti-consumerism by John Park June 2, 2004
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