vesthising 

Attempting to make a play in the popular game League of Legends, only to have it backfire horribly, often losing a game single-handedly. The Vesthiser will often claim that they undertook the ill-fated action because they are "yolo."

Team: Why would you try to tower dive an aatrox at level 1....

Vesthising Idiot: I'M YOLO!

vesthising by DrSwagNads September 20, 2013

Ab-vertising 

1. The showing off of one's abs in order to let all witness their toned, muscular qualities.

2. Advertising or billboards solely showcasing a model for their abs in order to sell their product.

1. Dude, look at that douche ab-vertising over there on the beach.

2. Check out that Abercrombie & Fitch billboard, complete Ab-vertising.

Ab-vertising by steelyhard April 12, 2010

cat-vertising

using felines in advertising campaigns to market products.

The agency used a tabby cat named Oscar for their cat-vertising.

cat-vertising by RonJRoy January 26, 2014

in-vertising

In-vertising is a marketing strategy wherein the target audience is pressured into buying a product or service they may or may not need by the intentional insinuation that the audience member must buy the product in order to retain or boost their social standing. In-vertising is often a multi-part scheme which involves manipulation of pop media to increase the popularity of assets heralded herein to be critical to higher social function, such as a song, catch phrase or brand identification.

Some common examples of in-vertising:

Volkswagon's commercials often use obscure musical pieces, which are then pushed to radio and clubs, thereby becoming popular, having the effect that when people hear the tune they find it familiar and question "where have I heard this?" which leads back to Volkswagen's product, thus gaining market exposure for such product.

Apple uses a similar marketing tactic in which an obscure (or established) piece of music is played while the product is moved about on the screen in a pattern that draws the viewer's attention.

Such ads often employ other attention-drawing tactics such as the use of high contrast images (tagged in most of society's brain as the format for important alerts such as street signs and warning labels) and the repetition of recognizable catch phrases (ie "hi I'm a Mac, and I'm a PC").

in-vertising by Spirit Bear September 21, 2007