This is the fatigue that sets in during the summer blockbuster season. It usually happens about the middle of July when the majority of the high-end summer movies have premiered and have been in the theaters for over a month, some since May. This time period is when theaters are nearly empty.
I saw Transformers: Revenge of the Fallen and had the theater to myself. It was a case of summer movie fatigue.
by New English March 2, 2010