And for
music, movies, comic books/graphic novels, weapons, etc. Seriously, this phrase is bullshit. We need labels, it is part of the marketing industry. Every piece of clothing you own, every
cd, or everything you own (in general) is made by somebody. It was made to sell to you. The labels are there to make it easier to sell stuff. For example, you wouldn't sell a video
game to an amish person would you? no, that is not their intended audience. Their intended audience are "gamers." Gamers is a label. You wouldn't sell a heavy metal
cd to a
gangsta would you? no, you would sell it to a metalhead or somebody that listens to metal.