When you're a manga
publishing company and you decide to
fuck with your readers by
publishing colored manga that looks like a baby puked on a canvas instead of decent colors, especially using an airbrush on things that do not need it.
Person A: Man have
you seen the new colored chapter for JoJo?
Person B: Yeah, but man, they really overused the airbrush on Wonder of U's palette.
Person A: Yeah, big Shueisha moment
right there.