hypebaiting 

companies that hype people up for something but never releases the wanted product in the final date,

hey josh, don't follow the steamdeck twitter account, they're probably hypebaiting

hypebaiting by murdoclovemail November 10, 2021

hypebeasting 

n.
1. A retail culture based on point-in-time release of merchandise at limited volumes and at prices low enough relative to the secondary market to enable immediate sellout and hype.

We made extra cash hypebeasting limited-run shoes that we bought at the drop

hypebeasting by UrbanAJY December 12, 2017

hypeballing 

verb form of aggressively promoting a pre-trendy new artist via blog/Twitter in hopes that they will become actually trendy and you will seem 'ahead of the curve.' 'Grabbing onto the hypeball,' 'getting the hypeball rolling.' This happens especially with young artists who have only released a few songs, but seem especially trendy and 'buzzworthy' and everyone hypeballs them, hoping they'll seem cool, and then the artists fails to live up to their hyped-up expectations and collapses under the pressure.

coined by hipster runoff blogger 'carles,' used exceptionally during his 2011 coverage of 'hot indie female singer' and hypeballing icon Lana del Rey

"producer Tim Goldsworthy has gone out of their way to 'talk mad shit' abt Lana Del Rey and all of the 'mindless' indie blogs and mp3 listeners that are hypeballing her."

"Do u think Pocahaunted quit because they were disenfranchised by the hypeballing of the Best Coast sound project?"

hypeballing by br0n0nym0use December 5, 2011