From the world of commercial perfumery: When a particular fragrance, masculine or feminine, has been a huge success, its makers will often try to capitalize on its success by creating "spinoff" fragrances. These "spinoffs", called flankers, might be similar to the original olfactorily, but with a different
spin or variation put on it. "
Light" versions, "
sport" versions, "veil" versions are common types of flanker.
Traditional SHALIMAR perfume seems
heavy and musky to a whole new generation of
Millennial women accustomed to fragrances which smell detergent, aquatic and ultra "clean". With this in mind, the company's house, GUERLAIN OF PARIS, has launched a new flanker: a much lighter version of the classic 1925 sexbomb, pruned of its muskier elements, called simply SHALIMAR
LIGHT.