started as a brand focused on
one saying “ cut the
check” expressed with symbols not just
words. The Movement was established to increase economic prosperity for businesses, entrepreneurs, and entertainers. The movement is a lifestyle brand for past, present, and the future of our urban minority communities as well as those who like to dress comfortable yet stylish at the same time. Cut the
check is a known statement that is used in all aspects of business. It’s BOLD and STRAIGHT TO THE POINT. The culture of the movement has been established to teach young
people that they don’t have to be apart of the 40/40/40 club but can acquire the knowledge from school and go into business for themselves.