"My name is Maximus Decimus Meridius, commander of the Armies of the North, General of the Felix Legions and loyal servant to the TRUE emperor, Marcus Aurelius. Father to a murdered son, husband to a murdered wife. And I will have my vengeance, in this life or the next."
"No it's not, you're bullshitticus, stop talking shit."
A condition which causes the sufferer to habitually lie without cause or reason. May derive from a nervous compulsion to ocassionally impress certain social groups but can soon evolve into daily habit.
"If you do anything for 21 days in a row you automatically become addicted to it."
"You want to get that Bullshititis seen to - I can see skid marks round the side of your mouth."
The "art" of writing "successful" academic papers and grants. Strategies include, but are not limited to overpromising and underdelivering, overselling, cherry picking results that fit your theory, focusing on a neat story and massaging the data until they confirm it, making vague and untestable predictions, creating new names for old ideas and claiming novelty, etc.