Skip to main content
The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix.

Coined (or at least defined) by Mark Ritson in his Marketing Week piece "Bothism is the cure for marketers' fascination with pointless conflict".
For fuck sake, stop saying 'either' and 'or'. Sustainable long-term growth requires bothism.
Bothism by tres_phil December 2, 2020
Related Words
A person or object that is acting stiff or robotic.
Yesterday, Jen looked so bottish! It was almost as if she washed her clothes in starch!
Bottish by N3RDfighter January 12, 2009
Very bot like - used to describe online activities that would resemble a bot.
That Instagram account looks very botish, with it's constant stream of likes.
botish by whodefinedthis October 2, 2013

bothshit 

The space between and occupied by bullshit and batshit.
bothshit by Pauldee W November 20, 2020

botfishy1 

he liek tu plai drums

he liek tu eat

he liek tu cumit hotlava

buttfishee1
Hey, see that guy over there?

Yea, he's such a botfishy1.
botfishy1 by bigmike199999 May 21, 2022
enamored, infatuated, captivated, enchanted, bewitched, enraptured
I'm botish for you
Botish by That_dude1804 March 16, 2023
More from Urban Dictionary
A girl who does ballet and only talks about ballet. Her schedule is filled with dance classes which does not allow her to do any other activity.
"Hey, do you know that girl Sally?"

"Yeah, she's kind of annoying. All she ever talks about it ballet."

"Wow, what a Bunhead."

"Hey Sally, you want to hang out this weekend?"
"I can't, I have dance."
"You're such a Bunhead."

"Yeah... I know."
Bunhead by Jen00 October 24, 2014
Word of the Day on October 6, 2026

trucker's tan 

A sunburn or suntan focused on the left arm. It is caused by the left side of the body being the only half that gets exposed to sunlight while driving. Presumably, it would be located on the right side of the body in countries where they drive on the left side of the road.
I had a trucker's tan after driving for 10 straight hours on a sunny day.
Word of the Day on October 5, 2026
The phenomenon where adults salivate at children's toys
Every time I walk into the toy aisle, I catch myself kidulting over the latest action figures and LEGO sets!
kidulting by Emotional Cruiser October 12, 2025
Word of the Day on October 4, 2026
British slang for a scientist or technical expert, esp . when the speaker is not certain of the expert’s specific field of study. Not necessarily derogatory, but typically used by persons without a technical background. In the US, the equivalent would be “egghead”, “squint”, or “geek.”

Origin of the word is unknown. Started sometime in World War 2. Given the typical evolution of British slang, could easily have started because what these experts did was confusing or “baffling” to the common person.
According to the boffins downstairs, the murderer used a serrated blade.
Boffin by Agnon February 11, 2023
Word of the Day on October 3, 2026

Pee Calculus

When you have to pee in a movie but don’t want to miss anything, and must do the following mental equation: will the amount I have to pee cause enough discomfort to diminish my attention capacity for the remainder of the movie to an extent which is greater than the amount of the movie I would miss by making a mad dash to the restroom.
I saw Satantango last night, wonderful film but by the 5th hour I had to start doing pee calculus.
Pee Calculus by anorlondo October 1, 2026
Word of the Day on October 2, 2026
Literally "dirty" pronounced with a West Indian accent. Can also have a positive connotation, for example Sean Paul's album title "Dutty Rock".
"The girl is pretty but she corrupt and dutty!"

or, in a positive usage:

"Booya! That freestyle was dutty!"
Dutty by J Hall April 3, 2003
Word of the Day on October 1, 2026
Load more