A sex act in which you have sex with a woman from behind and assume everything is safe but when you are about to cum she spins around revealing a mask of a Russian hacker as you cum on her face. Similar to a ruined orgasm, the man is left confused and disappointed after ejaculating.
When you've failed up, become immensely privileged, and have everything you need to do the right thing but you don't/still fail. This word is was inspired by the story and action's of Facebook creator, Mark Zuckerberg.
You: "Remember Taylor from work, who got the promotion?
Friend: "Yeah, I remember you mentioning him. What happened?"
You: "He totally jacked-up the project's new release!"
Friend: "Ugh another unremarkable white dude Zucking Up."
This is the act of sucking, or attempting to suck off one's self in a public space. This was made famous by Mark Zuckerberg after being caught sucking himself off in a Wendys bathroom.