When a game, project, or update is repeatedly promised to release soon but constantly delayed.
Though the developers and community continue to believe with absolute
faith that “it’
s coming back.”
Originates from the Roblox game Soulz, which has experienced countless “soon” announcements,
date pushbacks, and revival promises since
2024. Despite it all, the fans still hold on.
Symptoms:
Announcements such as: “release in ~
1 month” or “this Saturday for sure 🙏”
Edits quietly changing dates: “soon” becomes “later this week”
Devs reminding everyone: “it’s not discontinued” every few months
Hopium-fueled optimism keeping the fanbase alive
Sneak peeks
dropped just often enough to reignite belief
Synonyms:
Development hell, Hopium cycle, Soon Syndrome
Antonym:
Released, open
beta, full release
“They
said the update’s coming next week again? Nah dude, that whole project is undergoing the Soulz phenomenon."
“I’ve been waiting for this game’s return for two years... I think I’m suffering from the Soulz phenomenon.”
“
Don’
t worry guys, it’s not cancelled... it’s Soulzed.”
