When a game, project, or update is repeatedly promised to release soon but constantly delayed.
Though the developers and community continue to believe with absolute faith that “it’s coming back.”
Originates from the
Roblox game Soulz, which has
experienced countless “soon” announcements, date pushbacks, and revival promises since 2024. Despite it all, the fans still hold on.
Symptoms:
Announcements such as: “release in ~1 month” or “this Saturday for sure 🙏”
Edits quietly changing dates: “soon” becomes “later this week”
Devs reminding everyone: “it’s not discontinued” every few months
Hopium-fueled optimism keeping the fanbase alive
Sneak peeks dropped just often enough to reignite belief
Synonyms:
Development hell, Hopium cycle, Soon Syndrome
Antonym:
Released, open beta, full release
“They said the update’s coming next week again? Nah dude, that whole project is undergoing the Soulz
phenomenon."
“I’ve been waiting for this game’s return for two years... I think I’m suffering from the Soulz
phenomenon.”
“Don’t worry guys, it’s not
cancelled... it’s Soulzed.”
