Plural: rollpagers
Definition:
A content creator on platforms like YouTube, TikTok, or Instagram who prioritizes relentless upload frequency over creativity, originality, or coherence. Known for producing low-effort, algorithm-optimized media in rapid succession, often resembling a cross between a hype machine and a sleep-deprived intern with access to stock footage and royalty-free music.
Etymology:
From “on a roll” + “rampager” + “page”, evoking the image of someone tearing through content creation like a caffeinated hamster in a clickbait wheel.
Definition:
A content creator on platforms like YouTube, TikTok, or Instagram who prioritizes relentless upload frequency over creativity, originality, or coherence. Known for producing low-effort, algorithm-optimized media in rapid succession, often resembling a cross between a hype machine and a sleep-deprived intern with access to stock footage and royalty-free music.
Etymology:
From “on a roll” + “rampager” + “page”, evoking the image of someone tearing through content creation like a caffeinated hamster in a clickbait wheel.
“Don’t bother watching that video — it’s just another rollpager rehashing Reddit threads with an AI voice and zoom cuts.”
by Daryco Bear June 27, 2025